The Italian Deda Elementi is more than just a brand, as they say themselves: the progressive Deda determines your point of view, your state of mind and mood, before, after and while cycling. Deda takes all its components seriously, putting the very same experience and engineering into the components for champions as for the most important bike in the world: yours. Deda Elementi's goals are clear: lighter, stronger, more victorious. As their website states “the fact that you got here means that you are one of the winners”. 

Dedacciai is an Italian company. Its success began in 1992 with frame manufacturing. The first frames were steel, followed by aluminium. Then came titanium, which in turn made way – after years of development and testing in the field – for carbon composite frames and components. Nowadays Deda has expanded its product line to include a wide range of components such as seat posts, stems, handlebars, time-trial handlebars, headsets, bottle cages, bar tapes and more. 

Deda has a whole range of fittings that can be easily combined without having to be from the same line or series. The colours and designs feature across the different series.