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Lauf is a high-end brand, specialising in fork products for gravel and mountain bikes. The groundbreaking concept behind Lauf was developed in the Icelandic city of Reykjavik. Based on his experience in the world of prosthetics and his passion for cycling, Gudberg Bjornsson came up with the idea of developing an MTB fork based on leaf-spring technology. 

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Lauf

The innovative Lauf Brand was established in 2010 in Reykjavik, Iceland.

Lauf has been actively involved in numerous events across the world. In the United States in particular, Lauf features in lots of events. In 2020, there are more than 30 events scheduled across the United States, Scotland, Iceland and Belgium, in which Lauf is set to play a role. All of them are being held on the world’s most challenging gravel and mountain bike trails.

By being involved in and attending so many of these events, Lauf gains valuable feedback from passionate cyclists with real expertise. In its history so far, this has always formed the basis for new developments and improvements to the brand.

In Reykjavik in June 2013, the first-ever MTB competition was won on a bicycle equipped with a Lauf leaf-spring suspension fork. Since then, Lauf has helped secure various world trophies and UCI titles.