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The Michelin family has been part of the great Italian cycling tradition for over 100 years. For an entire century this Italian family business has been producing and selling bicycle parts and accessories, initially for road bikes, then branching out into track and mountain bikes, and now e-bikes. The combination of high quality and the best Italian designs explains Miche's long-lasting success in the cycling industry. 

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Miche

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History and growth 

The Michelin family began its journey into the cycling world in 1919, when its founder Ferdinando began producing complete bicycles and motorcycles. After the Second World War, Ferdinando split his work into two parts: the production of complete bicycles, and bicycle components, delegating this last activity to his sons. 

His son Italo continued the manufacture of cycle components, moving into a larger factory. The production of components such as hubs, cassettes and cranksets increased. In the 1980s Italo was succeeded by his son Luigi who became the new managing director and set up the Miche brand. The constant introduction of new machines and other technological developments has ensured that today Miche offers the very best quality products bearing the stamp of Italian quality and design. All products are manufactured in the company's dedicated factory just 60 kilometres North of Venice. 

Products 

Miche has an extremely extensive product range aimed at achieving the best possible performance combined with optimum durability. Its products are aimed at road racers, mountain bikers, e-bikers, gravel racers and track racers. Its desire to serve the entire cycling community is expressed in its slogan: ‘MICHE we race together’. Miche has all you need to complete your bike, from pedals to chains, and from wheels to cranksets. 

Sponsorship 

Miche's products have always been aimed at achieving the best possible performance. Through the years this has led to many partnerships with professional teams in both road racing and mountain biking. In all this Miche does not differentiate between its customers: all its products are manufactured to the same high standards, whether for professional or recreational cyclists.